8x Social

8x is a UGC creator marketplace that coordinates hundreds of nano and micro creators posting on fresh TikTok and Instagram accounts for consumer brands. Instead of betting on one influencer, brands run hundreds of experiments daily — the ones that go viral compound, the ones that don't cost almost nothing.

We hit ~$1M ARR and became the fastest growing company in Entrepreneurs First's history across 1,000+ companies over 15 years. 2,000+ creators across 30+ countries.

What I built

The full platform — Next.js, Supabase. Creator onboarding, job matching, campaign management, payout infrastructure, brand dashboards, admin tooling. Everything from zero.

The insight

Influencer marketing is dying. The most innovative consumer brands today don't run celebrity deals — they run hundreds of brand-new accounts, zero followers, posting every day until something breaks through. Out of 300 creators, 10 go viral. That's enough. 8x makes this operationally possible.